Retail managers must face many challenges; the most noticeable are theft and inventory losses that erode their profits.
The use of video surveillance solutions on the network, such as IP cameras, is an excellent weapon to protect their business, deter crime, reduce losses and create a safer environment for staff and customers.
This versatile technology can give numerous other positive contributions.
For example, it can help to manage queues and monitor flow.
The “heatmap” (the trace of the transit of customers) and the “Dwell-Time” (dwell time monitoring) may provide useful information for your layout.
Outside the store, the system of IP cameras can be connected to the access control systems, or be used for general surveillance outside the building or in the parking lot.
Thanks to the high quality of the images you can also automatically recognize the number plates of vehicles and authorize access.
All of these applications make stores safer for visitors and more profitable for the property.
For these and many other reasons, networked video systems are considered as a vital part of any successful retail operation, regardless of its size.
Losses in retail operations amount to millions every day. The two main causes are the employees, who believe that their fraud are difficult to locate, customers or intruders who commit crimes planned or improvised. The traditional analog CCTV (closed circuit television) is widely used for the deterrence and detection of theft, but networked video technology such as IP cameras offer more important advantages.
Today’s network video systems can continuously monitor sensitive areas, such as the shelves with goods small and precious. In fact, the capabilities of the cameras allow you to bring up the security operators the sequences recorded or live in which eggs are taken from the items off the shelf.
Or, for example, indicate the presence of intruders or unauthorized persons, in stock. People may be authorised with proximity readers, badges or smart phone.
PROMOTION AND EFFICIENCY
Distribution companies plan their commercial activities on the basis of sales data and consumer behaviour, but to obtain this information, first, we must make sense of data from multiple systems and different sites. IP video solutions are an invaluable aid to get the information you need and increase performance your stores.
The cameras are able to give valuable information on customer behaviour, allow you to improve customer satisfaction and streamline the results of marketing campaigns. For example, you can track and measure customer activity and purchasing behavior, and optimize the layout of the store accordingly.
Intelligent systems network cameras are able to identify the empty shelves, notify the staff supply officer. You can monitor queues and redeploy staff where they are most useful.
Evaluate your marketing efforts is quick and easy with network video technology, because you can see for yourself how promotions work best, and where.
Safety & Security – The security of persons and property.
Whatever your business, the safety of your property and that of our customers and visitors is essential. You must handle threats at every level, from organized crime or by maleintenzioanti improvisation.
Although analog surveillance systems are widely used for deterrence and monitoring, network video technology offers several important advantages. Offers superior image quality, you can then follow more closely the details and changes in images. It opens the way to faster decisions, better and effective. Moreover, it is easily scalable solution, allowing to expand Security management over the IP network and move intelligence capabilities to any number of network cameras. In these and many other ways, network video can provide superior protection to persons and property.
INTEGRATE DIFFERENT APPLICATIONS
Modern businesses often use a variety of technologies to facilitate trade in shops – such as electronic cash registers, alarms and devices for counting people. One of the main advantages of IP surveillance is to be open industry standards, and can therefore be easily integrated with all these technologies. An IP-surveillance system can then be activated also by another system, such as to bring out the scenes where cash crate is opened. Or, for example, smoke alarm, highlight the camera images of the affected area.
MONITORING OF MULTIPLE LOCATIONS
The key difference between traditional CCTV and video surveillance network is a network system is based on IP. In other words, surveillance images are captured and distributed over an IP network. Shop owners, managers and security experts can then monitor the images from their desks – or anywhere with an Internet connection. They can also monitor several outlets simultaneously. The recorded images are typically stored remotely or in the shop itself.
BENEFITS OF NETWORK VIDEO SURVEILLANCE SYSTEM
Monitor live video wherever you go
The Video on the NET provides an easy way to acquire and transmit high-quality video over any IP network or on the Internet. Using this type of system, shopkeepers, store managers and security experts can access surveillance footage, at any time, from any computer.
Remote access is particularly convenient for retail chains spread geographically since the stores can be monitored centrally with obvious advantages, cheap too. In fact you do not need to travel through the shops, nor dedicate local personnel to monitor safety video on site.
Surveillance images can be stored in a separate place for added security, and data can be sent over the LAN or the Internet later, if needed.
ATTRACTS ATTENTION WHEN AND WHERE YOU NEED IT
Network video offers a high degree of flexibility. Basically, anywhere you can receive a call on your cell phone, you can also receive images from a network video solution.
Even more relevant is the fact that highlighted safety managers only significant scenes, such as unauthorized entries into restricted areas, suspicious stays, access to the shelves with goods value, exit reserved ports